Our company was established in 1998 with an investment of over 8 million yuan. It is a high-tech enterprise engaged in the sales and service of wide-format photo printer consumables such as thermal foam photo printer nozzles, piezoelectric photo printer nozzles, and inkjet printer nozzles. It has a 2,000-square-meter enterprise building and independent import and export rights, with over 100 employees. Wholesale of various original photo printer nozzles, UV flatbed printer nozzles, digital printing nozzles, MUTOH/Mimaki/ Roland/ Epson piezoelectric nozzles, Konica/Ricoh/Seiko/Seiko/Seer/Polaris inkjet printer nozzles, ink cartridges, photo printer accessories and other advertising equipment consumables. Our company has always followed a path where product quality and service coexist. We are fully committed to providing high-quality products and perfect services to domestic and foreign photo printer manufacturers, distributors and advertising users. Making customers satisfied is our responsibility. Through the long-term and unremitting efforts of all the staff, the company has become the designated nozzle supplier for major domestic and foreign brand photo printer manufacturers. Our product range is complete, with abundant supply and quality guaranteed. We strive to provide each customer with 100% satisfactory service. We believe that as long as the product quality is good, the enterprise service is excellent and the price is reasonable, we will surely win the support and long-term cooperation of a wide range of customers. We sincerely invite all our customers to visit our factory frequently for on-site inspection and technical exchanges. We will serve you with enthusiasm.
Inkjet Printing Home Column: Your company is one of the key enterprises in China specializing in the production and operation of digital inkjet printing consumables. With a team of management talents and experienced technical personnel, it is an economic entity integrating development, research, production and sales. Wang Jianxin, the general manager of the company, is a leading figure in the IT consumables industry and enjoys a very high reputation in the printing consumables sector. A considerable number of consumables enterprises are learning his business philosophy and modern management methods. Recently, the reporter from the "Inkjet Home" column had the honor of interviewing Mr. Wang. Upon first meeting him, we were immediately touched by his kind, humorous and confident smile. We believe this will be a pleasant interview!
"Spray Printing Home Column: Hello, Mr. Wang!" We are very glad that you can be interviewed by the IT Industry Channel of Inkjet Home!
Mr. Wang: Hello, I'm also very glad. I warmly welcome your arrival and I'm very grateful to the "Print Home" column for providing us with this opportunity. There are many aspects of the management model and working methods of the "Inkjet Home" column that are worth our learning and reference.
Printing Home Column: Could you please first introduce the current overview of your company and the development history of the enterprise?
Mr. Wang: The company was founded in 1998 and currently has over 100 employees. The products that have started production include advertising consumables such as thermal foaming photo printer nozzles, ink cartridges, ink heads, nozzle chips, and board cards. With the continuous development of the market, the company has gradually shifted its focus to the large-scale inkjet printing consumables market. Its main products include indoor and outdoor photo printer nozzles, inkjet printer nozzles, advertising materials, advertising consumables and other series of products. At the same time, the company also found that we had development advantages both in terms of technology and sales. Therefore, the company and its R&D personnel began to plan, design and produce. With the company's excellent product quality and superb technology, our products quickly adapted to market demands, and the enterprise developed very rapidly.
The management talents and experienced technical personnel currently in the company have been dedicated to the development, research, production and sales of inkjet photo printer nozzles. While vigorously developing thermal foaming photo printer nozzles, we also act as agents for various advertising equipment as well as original piezoelectric nozzles, inkjet printer nozzles, inks, accessories and other photo printer consumables. Through our two major advantages of high-quality products and excellent services, we are deeply welcomed by a wide range of users.
Printhome Column: So, Mr. Wang, compared with similar domestic photo printer consumables, what advantages does your company's product have? For instance, in terms of technology, quality, price and other aspects, which ones can be more conducive to participating in market competition?
Mr. Wang: First of all, relying on the company's R&D capabilities, our thermal foaming photo printer nozzles are fully capable of becoming a leading domestic product. Moreover, our company's products are low in price, high in quality and fast in production speed. At the same time, while maintaining product quality, we compress the profit margin and occupy the market by selling at a small profit but in large volume.
Secondly, high-quality and environmentally friendly products can replace "foreign" consumables. As a professional consumables development enterprise in China, we adopt imported high-quality filter screens. The print of our photo printer heads is very smooth, with high printing accuracy and an extremely long service life.
Inkjet Home Column: Your company mainly produces consumables such as photo printer nozzles and ink. So, what is the current sales situation of these products in the market? How to expand the product market?
Mr. Wang: The market positioning of our company's products is very clear. Many peers believe that the competition in the consumables market is fierce and has reached a white-hot era, making it rather difficult to do business. Indeed, it's quite good. When our company first started, it was also very difficult and challenging. But after some time, we found that when everyone thinks it's quite hard to make any product, that's when there's the most room for development. However, in the current rapidly developing trend of the consumables market, how should we view this issue? From another perspective, it might be another bright future. As long as we do it with our hearts, develop it and study it, it will shine and illuminate. Over the past few years, with the unremitting efforts of all our employees, we have finally won the market and achieved success. Currently, the sales volume of our products has always been in short supply, and we have never engaged in retail. For a good product to gain a firm foothold in the market, it needs steady development. First and foremost, the cost-effectiveness between quality and price, along with high-quality after-sales service, is of great significance. We will continue to strive and constantly improve to take our products to a new level.
Inkjet Home Column: What is your company's current sales network like? What measures will be taken in the near future to continue expanding the market? Do you think the promotion of a brand plays a significant role in selling products?
Mr. Wang: Our sales network consists of distributors and agents from all over the country. Overall, our sales have been successful so far. We are in direct contact with distributors across the country. Meanwhile, the company has established sales departments, business departments, service departments, R&D departments, company management and market segmentation, etc. This is very advantageous for the expansion of our sales. Moreover, we often have 2 to 3 million worth of inventory products in our factory area. Whenever our customers need the products, we will deliver them immediately within a very short time and achieve the expected results. I am quite in favor of the theory that brands drive sales. We always put promoting our brand in the first place. As the person in charge of the company, what I have realized most deeply is that if you want to run the enterprise well, make it strong and large, you must first be a good person!
Over the past few years, our company has been able to develop rapidly towards higher and more perfect fields. The main driving force behind this is that the company adheres to the corporate philosophy of "producing high-quality products, maintaining price advantages, keeping up with the pace of printing technology, striving for excellence, and constantly pursuing perfection". Based on high-quality service and perfect credibility as the foundation of development, with product quality as the lifeblood, and adhering to standardized and efficient management concepts, we take customer satisfaction as the driving force for marketing and keep moving forward.
Printhome Column: Technically speaking, your company is a benchmark and a banner in the photo printer nozzle industry. Your company has not only intensified efforts in product quality, technology and service, but I also learned that Mr. Wang attaches great importance to building product brands. So, may I ask how you carry out market promotion and brand promotion?
Mr. Wang: Well, this company's investment in marketing is planned. The company invests a portion of its annual profits in marketing and market promotion. As online marketing is increasingly favored by major enterprises nowadays, we also believe that conducting transactions through the Internet platform will be beneficial to the sales and development of enterprises. We have sales on several major B2B websites at home and abroad, and we focus on building trustworthy merchants. Every one to two years, new products and company activities are promoted through marketing and advertising. Moreover, every year we carry out various forms of promotion in professional magazines, websites and other media.
When it comes to activities, our company has recently launched a large-scale event called "Buy Photo printer Nozzles and Get Great Gifts". As long as you order our photo printer nozzles and inkjet printer nozzles, you may have the chance to win the "Piezoelectric Photo Printer Grand Prize" waiting for you to claim!
Inkjet Home Column: Last year, our column held the selection activity of "Top Ten General Consumables Enterprises in Chinese Mainland Region", which had a certain influence in the industry. You have always been a loyal partner of our Inkjet Home column and have been paying close attention to such activities. What are your opinions and better suggestions on the form of activities held by our column?
Mr. Wang This kind of activity, the "Inkjet Printing Home" column, is very innovative and has brought tangible benefits to customers. It has played a very good role in promoting and publicating enterprises from all aspects. At the same time, under the requirements of the three principles of fairness, impartiality and transparency, it is conducive to shaping the brand image of enterprises, driving the development of the consumables industry and the alliance of consumables business groups. The most important thing is to help purchasing users make better choices, allowing consumers to buy products and services that they can trust and feel at ease with! I hope there will be more, more novel and better activities in the "Inkjet Home" column in the future!
Printing Home Column: Thank you very much for accepting our interview in your busy schedule. We wish your company all the best and better development!